Weâre looking for a curious, analytical, and bold Growth Marketer who will lead ongoing growth experiments to drive revenue expansion and Proposify world domination. Do you A/B test everything including what to have for lunch? Are conversion funnels your jam? Do you love to ask, âWhat ifâ¦?â Reporting to the Chief Marketing Officer, the Growth Marketer will work with cross functional teams to design, test, and implement prioritized growth initiatives.
As a successful Growth Marketer youâre motivated by fast-paced/high-growth environments, and are performance and results-oriented, creative, proactive, resourceful, and entrepreneurial. You want to boldly test what no one has tested before and youâre not afraid of failure.
What youâll do (and love doing)
â¢ Analyze the entire customer lifecycle to identify and prioritize where resources/focus should be allocated to meet company objectives.
â¢ Lead the ideation and implementation of new growth initiatives.
â¢ Select KPIs and continuously quantify, measure, and report on progress against goals.
â¢ Bring traditional and creative ideas on how to grow those KPIs.
â¢ Scale and automate growth processes.
â¢ Rinse and repeat.
â¢ Post-secondary education in marketing, business administration, engineering, computer science or equivalent experience.
â¢ 4+ years of some combination of growth marketing, SEO, conversion optimization, analytics, advertising, project or people management.
â¢ Understanding of the SaaS/Pirate metrics aka. AARRR (Acquisition, Activation, Retention, Referral, and Revenue).
â¢ The ability to understand user behavior, have great customer relations skills, and focus on customer experience.
â¢ Knowledge of conversion rate optimization and A/B testing tools such as VWO, Optimizely, Google Optimize, etc.
â¢ Familiarity with CRMs and marketing automation systems such as Salesforce, Marketo, Hubspot, etc.
â¢ Be data-obsessed and comfortable using analytics platforms such as Google Analytics, Heap, Mixpanel, etc.
â¢ Development/coding experience is a plus but is not required, but he ability to understand and communicate technical concepts with developers is.